Don't make the #1 marketing mistake that small business owners make
Many small business owners make the mistake of jumping on new marketing tactics without mapping out a strategy, kinda like building a house without blueprints. You start plastering social media posts here, a podcast there, some Google ads — but with no solid foundation or plan holding it together. Eventually, your marketing "house" becomes this patchwork mess that looks confusing and drives very little traffic no matter how much extra coatings you keep slapping on.
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Before picking up any tools, you really need to plan your marketing strategy to align with your business goals, just like an architect plans out the rooms and layout of a house. That means getting crystal clear on who your real target audience is, what motivates them, and how to craft messaging that speaks to their pain points across channels. With that customer-focused blueprint set, now the tactics you use —the website, advertising, content creation — have purpose. They work together to attract and guide potential customers into becoming buyers and promoters. Without strategy, you waste time and money on random tactics that don't move the revenue needle.
So what is a Marketing
Strategy?
A marketing strategy is an essential roadmap that guides how your small business attracts and retains happy customers to fuel continual growth. It outlines your target customer profiles, how you speak to their pain points through tailored messaging and campaigns, where to reach them through integrated channels from digital to print to events and beyond, what mix of specific tactics and assets you deploy, and how to account for marketing budget and timeline considerations.
With a documented strategy in place focused on meeting the needs of ideal buyers, every marketing activity has purpose.
Tactics ranging from your website to social media to advertising to content creation work together to generate measureable traffic, leads, and sales. Rather than shooting randomly at vague targets, your strategy allows you to coordinate marketing efforts to drive real returns on time and money invested. Just like a focused business plan, a sharp marketing strategy provides the clarity needed to amplify results as a savvy small business owner.
Benefits of our Marketing Strategy Services
Expertise and Experience: We have spent a long time doing this! We can help to develop your strategy because we have knowledge and experience in various industries and markets. We can provide valuable insights, best practices, and innovative ideas that you may not have access to internally.
Objective Perspective: We offer an objective perspective to clients, free from internal biases or preconceived notions. We can assess the current state of the business, identify strengths and weaknesses, and provide unbiased recommendations for improvement.
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Market Research and Analysis: We have the experience, resources and tools to conduct thorough market research and analysis. We gather and interpret market data, industry trends, and competitor insights, helping you gain a comprehensive understanding of their target market and make informed decisions.
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Customised Solutions: We tailor our strategies to meet the specific needs and objectives of each client. We take into account the unique characteristics of your business, its industry, and its target audience, ensuring that the strategy is aligned with your goals and maximises the chances of success.
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Time and Resource Efficiency: Developing an effective strategy requires time, effort, and resources. By engaging a Glass Elevator Consulting, clients can focus on their core operations while we handle the strategic planning process. This allows for greater efficiency and ensures that the strategy is developed in a timely manner.
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Long-Term Success: Glass Elevator not only assist in developing the initial strategy but also provide ongoing support and guidance. We help our clients implement the strategy, monitor its progress, and make adjustments as needed. This long-term partnership ensures that the strategy remains relevant and effective, leading to sustained success for your business.
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What does Working with Glass Elevator look like?
We take the time to listen to your goals, challenges, and aspirations, and develop a tailored marketing strategy plan that aligns with your vision. We will work closely with you to execute the plan, track progress, and make informed adjustments along the way.
How much does it cost?
One of the great things about working with Glass Elevator is that we pride ourselves on our pricing flexibility and simplicity. You can buy as many or as few sessions as you need and choose where to use them. For example, if you want a little help with your marketing strategy, you can spend a session there. OR If you want us to help you with your business metrics, you can spend a session there.
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You choose which areas that you want our help, and whether you need us for strategy, planning, analysis or execution and move your sessions accordingly. We've included 3 of our great value packages below, but you are welcome to try before you buy.
Best Value
5 Session Pack
1,850
Get 5 strategy sessions and book when you need them.
Valid for 12 months
Best Value
Business Essentials- Weekly Payment
99
Every week
Offering monthly tailored consulting & coaching services that adapt to your specific needs.
Valid until canceled
1x Deep Dive Session each month
Best Value
Business Elite- Weekly Payment
410
Every week
The pinnacle of business consulting and coaching with our premium service
Valid until canceled
2x Deep Dive Sessions Per Month
UNLIMITED Agile Sessions